Built a website and excepting to get a maximum business without any effort to expose the website and the services.it will do nothing,the website and the business will be ideal if no little effort is done.
To uplift the business website to gain maximum business generation,here are the few things business can do:
Word of Mouth: Outdated but effective in the business circle
Email Marketing: Beware of CAN SPAM Act, it is effective letting other to know you are the business that can provide the service they wish to
Referral: Referral work best when your existing clients to whom you have done the best service and they can refer your business with 5-star rating.
Local Business Marketing: This is the most effective when you have targeted business,you can do by local television marketing,prints and visiting the business.
SEO: This is the most updated marketing strategy in the internet market.This works when your customers search you on the search engines and find your business online.This covers all the above.Just you need to optimize and target the business to your customers.